Many years ago I had a boss called Ed, a brash, self-assured Mancunian, a man both larger and louder than life. Ed had a catch phrase, JFDI (just f***ing do it!), regularly reeled out to silence hapless staff as they stuttered out excuses over solutions. There was no comeback, no argument, resistance futile to the connotations of the sentence, the final vowel dragged out long enough to drown the most vehement protestations… ‘JFDIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII’ I liked Ed, my kind of leader, a zero bullshit type in an industry full of perpetual talkers. His ‘can and will do’ attitude echoed and shaped…
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